Spice didn't want to be just another classic shopping mall. And we agreed, it's certainly not.

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So we brought out its individual essence in full force. What people want is to be forever young in a sustainable world. What Spice offers is a lifestyle oasis where you can meet like-minded people. In the intersection of these two things we turned lifestyle up to 11. Or a bit more.

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We started out with a brand image video that's truly a piece of art and set a new bar in lifestyle and fashion communication. And went on to transform the whole brand to reflect the values of beauty, culture and self-growth, perfectly shared by Spice and its audience.