#PUPKULTŪRA (#BoobCulture)

It started from a modest request to redesign donation boxes for a breast cancer charity. We thought that was far from enough, so with our help it grew into a whole movement, shamelessly hijacking the popularity of boobs in pop culture to use it for a nobler goal. Our campaign was provocative, loud and efficient. Even if we didn't exactly have a budget, our guerrilla tactics and our partners with hearts in the right place helped reach all charity goals, and the movement is still alive and kicking.