5G has always been about change, about progress, and how it shapes us and the world we live in. It enters with force and at great speed - just like a herd of wild horses. That’s the emotional impact our campaign is meant to create. 5G is something unknown, for some – even scary. Together with LMT, our priority wasn’t to show exactly what it’s capable of but rather to create a sense of upcoming technological change. And so we did.